Why Me?

Why Work With Me?

Unlike many HR or retail writers, I’ve worked as an HR generalist and specialist, and as a retail franchise owner, so I understand both industries and can draw on years of experience to connect your message to your customers.

I’m a professional marketing content writer with a journalism degree, so I am skilled at crafting engaging content. And, with an MBA, I also understand the business end of marketing and how to convey your message to prospective customers.

Why HR and Retail?

Both HR and retail face challenges and opportunities like no other time in history. With the similar needs to create extraordinary employee and customer experiences, issues like digital transformation and use of technology, engagement, wellness, diversity and inclusion, employee sustainability, leadership, customer satisfaction, and culture change are urgent issues for organizations in both industries.

What Does This Mean For You?

To navigate the rapid pace of change, communication is vital. But the demand for content can be overwhelming, and when you need help developing it, you want someone who already understands the context or can quickly become familiar with the issues. With my unique background, I can get up to speed, add my expertise and create communication that conveys your marketing message and resonates with your customers.

Companies I’ve worked with include:

HR Dive, Mercer, Adobe, Achievers, Forbes, Target Marketing, Acumatica, Kronos, Orlando Health, Wellable.

I work with agencies and directly with companies. How can I help you?Contact