After nearly four years working as The Writing Genie, I have changed the name of my freelance writing business to B2B Storytelling. While writing is still the magical process I envisioned when I first began freelancing, the heart of what I do is tell a story, whether it is a case study, a press release, an article or someone’s About Us page on a website.
Not only does everyone have a story, but most people enjoy hearing one. They subconsciously let down their guard and take in the details of the story without always assuming that they’re getting a sales pitch. A good story, whether it’s a novel or a business article should engage and connect with the reader and open up opportunities that may not have been considered before.
Won’t you join me in this new chapter for B2B Storytelling?