Sometimes the best way to show a customer what your business can do for them is to show what your business has done for other customers.
Case studies, also called customer success stories, tell the story of a customer who had a problem, and found a solution through your product or service.
Sounds simple? Maybe, but it is also a very powerful tool. Customers are both savvier and more jaded than ever before. They don’t want to be “sold” to. They don’t want a lot of hype. They want to understand how your product or service can help them solve their problem.
Case studies offer a different way to get your message across in a soft but effective way. Studies show that customers trust the opinions of other customers much more than that of the store sales people or the manufacturers.
If you’re not using case studies, you may be missing out on a valuable tool in your marketing arsenal.