Think of your local grocery store. Sure, it has some shelf staples—shelves of canned goods, packages of dried beans. But what gets customers coming back most frequently? Fresh produce, dairy and meats.
Your website is like a grocery store—full of information, products and services. Many areas may be fairly stable—like your canned goods. But to get customers returning to your site often, you must offer something of value that is new and fresh.
Articles and blogs provide current information to drive readers to you. Articles are often newsy and provide insights to industry, company and product information. Blogs have a less formal approach and may offer thought provoking opinions that invite conversation with the readers.
Who appreciates fresh content?
• Your readers—many people come to websites searching for information long before they make a purchasing decision. By providing sharing your knowledge through articles, you become a trusted resource—one which customers are more likely to buy from.
• Search engines—even though search engines are reconfigured on a regular basis, one aspect stays true: search engines love new, useful content. By providing this type of information on a regular basis, your business is more likely to be more visible on the Internet, which means you can get found more easily and more often.
• Your marketing and sales teams—when you have a steady supply of new articles and blogs, you provide your employees with more persuasive material to work with. And, as more people link to and read the articles and blogs, it can make the sales pitch a done deal.
Oh—who doesn’t appreciate fresh content on your website?
Your competition.